We have elaborated the strategy for the communication of our LOGREENER Project. The document outlines the key points of the Communication Strategy for LOGREENER, that was approved on 21st November 2023 in the framework of the 2nd Call for proposals on Thematic Projects of the Interreg Euro-MED Programme 2021-2027, under the “Green Living Areas” Mission.
The Interreg Euro-MED Programme has adopted a communication approach that focuses on the effective results of the projects and the Programme as a whole. Each project is attached to one mission of the Programme to which it must be contribute on a regular basis. Therefore, it will be developed a cooperative approach between projects/partners and with the Programme, for which the Communication Strategy will be fundamental.
The LOGREENER Communication Strategy describes key communication aspects of the Project, like the communication objectives and activities, the target groups, the communication channels and tools, the visual identity, the human and financial resources, the evaluation and the timeline.
The Communication Strategy will be crutial to communicate the novel LOGREENER toolbox, being a key element to transfer the project results to the largest number of local authorities and key multiplier stakeholders working in sustainable energy transition planning. Moreover, the communication on the policy recommendations produced by the Project to enhance the local energy transition plans, will facilitate the commitment of the policy makers and allow their replicability in other municipalities and territories.
